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O U R  S T O R Y

"As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life -- and travel -- leaves marks on you. -Anthony Bourdain

About the brand

WHO ARE WE?

The word Nomad is synonymous with change and exploration; reinventing yourself, continuously growing and adapting to your surroundings. Nomad Haircare as a brand supports those looking for a change in their beauty routines while caring for the world around them.

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We identify as a "clean-luxury" hair company. A brand who utilizes clean beauty formulation practices while maintaining a high standard of product performance. We believe that no one should sacrifice their health for the pursuit of beauty, as well as compromise function to enjoy safer products.

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Our current collection is infused with CBD distillate as a silicone replacement, utilizing the hemp plant in a new and innovative formulation direction.

Meet Our Founder

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JEN FASSINO

Founder | CEO

IG: @jenfassino

Our Founder, Jen, conceived the brand concept in Spring 2015 in her home town of Eau Claire, Wisconsin. As a working hairdresser behind the chair and traveling onset, Jen began to experience various skin irritations from product use. After consulting and partnering with a chemist for research assistance, she discovered her irritations were contributed to silicone-based ingredients. Looking for a change of scenery, and taking a chance on her dream, Jen moved to Los Angeles in Summer 2016.

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The gap in the haircare market led her to pursue the brand creation. As a hairstylist, she refused to compromise product performance to keep clean ingredients at the forefront of the brand. After 3 years of saving to self-fund, she decided to take the leap and launch Nomad Haircare on April 1st, 2019. Her long term mission for the brand is to hold clean beauty practices to a higher standard and make them the "norm" in the industry. 

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