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O U R  S T O R Y

"As you move through this life and this world you change things slightly, you leave marks behind, however small. And in return, life -- and travel -- leaves marks on you. -Anthony Bourdain

About the brand


The word Nomad is synonymous with change and exploration; reinventing yourself, continuously growing and adapting to your surroundings. Nomad Haircare as a brand supports those looking for a change in their beauty routines while caring for the world around them.

We identify as a "clean-luxury" hair company. A brand who utilizes clean beauty formulation practices while maintaining a high standard of product performance. We believe that no one should sacrifice their health for the pursuit of beauty, as well as compromise function to enjoy safer products.

Our current collection is infused with CBD distillate as a silicone replacement, utilizing the hemp plant in a new and innovative formulation direction.

Meet Our Founder

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Founder | CEO

IG: @jenfassino

Our Founder, Jen, conceived the brand concept in Spring 2015 in her home town of Eau Claire, Wisconsin. As a working hairdresser behind the chair and traveling onset, Jen began to experience various skin irritations from product use. After consulting and partnering with a chemist for research assistance, she discovered her irritations were contributed to silicone-based ingredients. Looking for a change of scenery, and taking a chance on her dream, Jen moved to Los Angeles in Summer 2016.

The gap in the haircare market led her to pursue the brand creation. As a hairstylist, she refused to compromise product performance to keep clean ingredients at the forefront of the brand. After 3 years of saving to self-fund, she decided to take the leap and launch Nomad Haircare on April 1st, 2019. Her long term mission for the brand is to hold clean beauty practices to a higher standard and make them the "norm" in the industry. 

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